AEM 4415 & AEM 5415  – Pre-Engagement with Social Enterprises in Emerging Markets

**Highly Recommended as Preparation for Cross-Cultural Engagement and Required for Accepted SMART Participants**

This course is designed as a preparatory course for students who will engage in Student Multidisciplinary Applied Research Teams (SMART) projects over the winter intersession and the spring semester.

In this course, students are introduced to some of the basic theories, frameworks and methodologies employed in conducting environmental scans and organizational audits in small and medium enterprises (SMEs), NGOs, and communities in emerging markets. Examples of topics covered include:

• Cultural and social dimensions of global engagement,
• Field research safety & ethics (including Cornell’s Institutional Review Board (IRB) training for human subject research) participants
• Project design, data collection and reporting.

Cornell Class Roster: https://classes.cornell.edu/browse/roster/FA21/class/AEM/4415

AEM 4420 & AEM 5420 – Emerging Markets

**Highly Recommended for Students Interested in Emerging Markets — and Valuable for SMART Participants**

This course provides students with a framework for examining the effectiveness of marketing strategies in emerging economies, and for identifying the challenges and opportunities for firms in low-income economies to access markets in developed countries.

• Students in this class develop an understanding of the process of planning and executing the concepts of pricing, promotion, and distribution of ideas, products and services in emerging markets.

Drawing on  various companies, industries, and economies; students learn how to appraise the risk of entering markets in low-income economies  and assessment of the political, legal, cultural, and economic forces at play. More specifically,

• Apply analytical tools to various marketing problems in emerging markets,
• Identify the marketing challenges and opportunities specific to selected consumer product and industrial product industries, and
• Present sound, well-reasoned arguments regarding the role of marketing in both private and public organizations within emerging markets.

Course Objective:

Cornell Class Roster: https://classes.cornell.edu/browse/roster/FA21/class/AEM/4420

AEM 4421 & AEM 5421 – Research and Strategy in Emerging Markets

**REQUIRED for All SMART Participants**

The course complements the Student Multidisciplinary Applied Research Team (SMART) Program administered by the Emerging Markets Program and is offered in the SPRING semester.

The goal of the course is to offer students a unique learning and service team experience, working with entrepreneurs (SMEs), civil society organizations (NGO’s), and communities who are economically disadvantaged.

Students learn about the challenges and opportunities of doing business and implementing development interventions in emerging markets. During the semester, students explore theories of economic and community development, analyze the projects on which they worked, write up case studies, and develop strategic recommendations for the enterprises or partner organization.