SMART 2025-2026
SMART 2025-2026 Projects
Wan Ja Shan: Soy Sauce Industry Strategy, Taiwan
Conduct a diagnostic-prescriptive study of Taiwan’s soy sauce industry to understand viable growth/marketing strategies for Wan Ja Shan. The project includes interviews with owner/managers, industry analysis, competitive analysis, and literature review on Asian family business dynamics.
Wowzi: Scaling Social Commerce in Kenya
Develop a social commerce model leveraging micro-influencers and digital tools to capture 30% of East Africa’s ecotourism market. Includes market analysis, competitor research, and participation in a multi-institutional hackathon for AI-driven interventions.
Re-Imagining Ecotourism in a Digital Era, Kenya
Develop digital assets and market-based solutions to enhance Kenya’s ecotourism sector. Includes needs-based research, identification of digital products for low-impact travel, and participation in a hackathon for sustainable financing models.
Culture to Cones: Sustainable Food Ventures in Ecuador
Develop a product strategy for chicha ice cream made from yuca, creating a compelling product line that aligns with international marketing strategies and sustainable consumption trends while celebrating Kichwa cultural identity.
SMART Scoops: Enhancing Chicha Ice Cream Nutrition, Ecuador
Identify nutritional enhancements for chicha ice cream using Amazonian nuts, seeds and berries. Develop educational material for a digital marketing campaign that honors Kichwa cultural heritage while creating marketable products.
Ashangas: Sustainable Packaging for Chicha Ice Cream, Ecuador
Develop innovative, sustainable packaging solutions for chicha ice cream using upcycled or locally sourced Amazonian materials. The packaging should reflect brand identity, appeal to international markets, and align with sustainable consumption trends.
Community-Driven Carbon Sequestration Database, Kenya
Develop a market-based solution for a carbon sequestration database system using AI and social influencers. The platform will collect data on climate-smart practices, track indicators, and propose aggregation strategies for carbon credit certification and trading.
Establishing Best Practices for East African Cooperatives, Kenya
Examine the application of cooperative principles within Kenya’s evolving cooperative environment. Assess relevance and effectiveness of principles in addressing complex challenges facing cooperatives today through interviews with leaders of dairy, financial, and transport cooperatives.
PulsePoint: Promoting Transparency & Sustainability, USA
Develop a public relations program to strengthen stakeholder engagement and trust for Repsol’s operations in the Marcellus Shale. Includes comprehensive analysis of CSR efforts, community perception assessment, marketing communication toolkit, and evidence-based communication measurement framework.