Rural Farmers Hub (RFH) is a private agriculture extension startup using innovative, web-based technology to fill the extension worker gap in Nigeria. The company developed a flagship product, known as Capture^TM, which processes satellite data using a proprietary algorithm to automatically generate personalized recommendations for farmers to improve their crop yields.

The SMART Challenge:

RFH is struggling to meet its sales target and therefore the company executives are exploring strategies that can help increase sales and grow the company. More specifically, they need to know, what might be the most appropriate strategy for RFH to increase sales and grow the company’s revenue.

Desired Skills

• Strong interest in Agricultural Development, International Development, Marketing, Information Science, Applied Economics and Management.
• Knowledge/interest in digital agriculture, software development, and big data analytics will be advantageous.
• Strong writing and communication skills
• Strong time management abilities
• Team player – cultural humility, resilient, flexible.

Project Lead and Faculty Advisors

Ed Mabaya | Research Professor & Director, Humphrey Fellowship Program, Department of Global Development

John B. (JB) Babadara | Fullbright Fellow Agrifoods System, Humphrey Fellowship Program, Cornell

        Field dates: Jan 7-16, 2024
        Field location: Abuja, Nigeria