Olesamara is a family-owned and run “boutique resort” located on a 12-acre private property in central Kenya. The property boasts prolific bird life and is a natural habitat of the endangered colobus monkey. As a short-term rental estate, the collection includes three luxury tents and six suites with options for self-catering. Like most Airbnb, Olesamara started out as a hobby in Dec. 2018 and has primarily grown by word of mouth, Facebook (Meta), and Instagram postings. Following its recent rebranding, the owners need assistance in aligning both promotional and property management strategies. More specifically, they need assistance in identifying new marketing channels as well as developing new promotional material.

Required Team Skills

• Background in Real estate/ Hotel Management. Marketing and Communications.
• Strong Research, Data Analytical, Writing, And Communication Skills
• Strong time management abilities
• Team player –cultural humility. Resilience, Flexibility.

Fieldwork Dates: January 3 – 13, 2023

Field Location: Naro Moro & Nanyuki Kenya

Faculty & Project Lead

• Christina McDowell – Senior Lecturer, Marketing and Management Communications, Nolan School of Hotel Administration | clm354@cornell.edu
• Fridah Mubichi-Kut | Professor of Practice, Applied Economics and Policy, Dyson School of Applied  Economics & Management |  mfm96@cornell.edu