E&E Green Farm is a new woman-owned seeds company engaged primarily in seed production, distribution, and extension. The company is registered under the Rwanda Development Board (RDB) and licensed by the Rwanda Inspectorate Competition and Consumer Protection Authority (RICA). The company currently operates two farms located in Gatsibo District (about 65km from Kigali) and Nyagatare District (120km from Kigali) and specializes in the multiplication of hybrid maize, soybean, high iron beans, and other biofortified seeds that are sold in both local (Farmers, Agro-dealers, NGOs, and farmer cooperatives) and export markets (Tanzania and other African countries).

The SMART Challenge:

As a woman and youth development-focused company, E&E Green Farms works with various partners, such as the Rwanda Ministry of Agriculture, Rwanda Agriculture Board, National Agriculture Export Board, Clinton Development Initiative, CIAT, Western Seeds, African Improved Food, and Agro-processing Industry. Likewise, it offers extension services that support seed production and distribution. As a young organization with limited personnel, the founder is looking to engage other youth innovatively through the use of social media and a company website. Building on last year’s SMART project which developed E&E Green Farm’s Social media marketing plan, this year’s team needs to:

1. Develop social media content that promotes knowledge on basic and certified seed production, standards, and policies.
2. Design and roll out a website that promotes company awareness and engagement.

Desired Team Skills

• Strong interest in Agricultural Development, International Development, Applied Economics and Management, Marketing, Arts, and Communication.
• Knowledge in website development, graphic design, media production, and public relations will be advantageous.
• Strong writing and Communication Skills
• Strong time management abilities
• Team player – cultural humility, Resilient, Flexible.

Project Lead and Faculty Advisors

Hongdi Zhao | PhD Student, Dyson School of Applied Economics and Management

Fridah Mubichi-Kut | Professor of Practice, Applied Economics and Policy, Dyson School of Applied Economics & Management

        Field dates: Jan 7-16, 2024 
        Field location: Kigali, Gatsibo & Nyagatare, Rwanda