Courses:
AEM 4420 – Emerging Markets
This course provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for agri business firms in low-income economies to access industrial markets. Students learn to appraise the risk of entering markets in low-income economies and assess the political, legal, cultural, and economic forces. The class analyzes and discusses case studies of local and international companies worldwide to gain a deep understanding of the nature of agri-businesses.
Cornell Class Roster: https://classes.cornell.edu/browse/roster/FA17/class/AEM/4420
AEM 4421 – Research and Strategy in Emerging Markets
The course complements the Student Multidisciplinary Applied Research Team (SMART) Program administered by the EMP. The goal of the course is to offer students a unique learning and service team experience, working with entrepreneurs and civil society organizations in emerging markets and economically disadvantaged communities. Students learn about the challenges and opportunities of doing business and implementing development interventions in emerging markets. During the semester, students explore theories of economic and community development, analyze the projects on which they worked, write up case studies, and develop strategic recommendations for the enterprises or organizations they have partnered with.
Cornell Class Roster: https://classes.cornell.edu/browse/roster/SP17/class/AEM/4421
Watch this video made by the Rwanda 2017 SMART team: