Overall Goal

The main goal for this project will be to explore, probe and analyze Sereledi’s business model from the supply chain to organizational practices and behaviors.

Company/Business Location

Maun, Botswana

Company Profile

Sereledi is a privately owned, small scale business that has three main products—drinking yogurt, fresh milk and sour milk or ‘madila’.  It covers a complete value chain with nine employees.  Its operations are located at the following places:

• Sereledi Farm–Polokabatho
• Yabarati Farm–Chanoga
• Sereledi Processing Store–Borolong Ward, Maun

As a social entreprise, a key part of Sereledi’s mission is to support youth farmers by teaching them about dairy farming production.  Central to this training is introducing youth to ‘artificial insemination’ using female sexed semen of quality diary breeds on indigenous breeds.

Proposed Team Tasks

The specific tasks of the Botswana SMART team will be:

1. To assess, understand and document Sereledi’s complete value chain, including production, processing and distribution.
2. Carry out a market analysis that can help scale existing service and products while tapping new opportunities.
3. Begin to build and outline a business framework/plan that includes the essentials of future and strategic company growth (e.g. human resource development, etc.).

Desired Skills

The skills and background that would be beneficial (but not all necessary) for this project include:

• A strong understanding of business (e.g. market analysis, value chains, entrepreneurship, administration, etc) and development frameworks;
• Research, analytical and writing skills (e.g. publishable case study); and
• Background knowledge in fields such as food science, marketing, entrepreneurship, veterinary medicine, and nutrition.

Fieldwork Dates

Tentative dates: January 5-18, 2020.

Team Leader

Joanna Upton| Charles H. Dyson School of Applied Economics and Management | jbu3@cornell.edu

Additional Information

Company Facebook Page: www.facebook.com/sereledifarm