GHANA SOLUTION OASIS

Company Profile:

Solution Oasis is a socially conscious, agro-processing company that manufactures premium natural skincare products from African butters, oils, and herbs for the local and international markets. It is a Limited Liability private company owned by Mrs. Francesca Brenda Opku.

As a social enterprise, in addition to offering clients value added African products,Solution Oasis ethically source their ingredients to empower women in deprived communities. They own two brands: Beauty Secrets and Exotic Man. Beauty Secrets is the better known of the two and enjoys high patronage inside and outside Ghana. Their outlets are mostly the malls in Ghana, most of the prestigious sales outlets and also the Duty Free Shop at Kotoka International Airport in Accra. Exotic Man is a new brand for Men’s grooming. They export their products to the USA, Australia, The Caribbean, Nigeria, and Liberia.

Type of organization: 

Private business

Project description:

The team will conduct market research to determine if we need to modify our market positioning, and also enduring strategies that will help us keep and increase our client base.

Recognizing the opportunities available for the organization on the international markets vis a vis our weakness on the digital divide. The team will develop a digital marketing strategy with an implementation plan.

Website:

www.beautysecretsafrica.com

Video: http://www.technoserve.org/blog/video-entrepreneurs-engines-of-growth

MMM17 Profile:

Skill Requirements:

  • Passionate, creative, persevering, and multi-talented
  • Research-oriented
  • Experience in creating  marketing plan
  • Interest in building social media campaign strategy

Suggested Timeline and Logistics:

To be determined. Tentative project days 9-20 January 2018

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