Frank Pedraza is an International Management Consultant, specializing in the solution of marketing and strategic planning issues faced by consumer products enterprises in emerging countries. Pedraza has extensive experience resolving marketing and management challenges in Asia, Latin-America, and the USA as Vice-President or Divisional CEO for leading consumer companies including Procter & Gamble, Kraft Foods and Chiquita Brands. Pedraza firmly believes in the power of marketing to generate strong economic development that rewards producers and other stakeholders while also satisfying consumer needs. Pedraza grew up in Colombia, S.A. and his education includes a B.S. in Agricultural Economics and an MBA from Cornell University and an AMP from the Harvard Business School. Frank is a member of the Cornell University Council and of the International Board of Advisors of Zamorano University, Honduras.